Customer Centric Product Development

It’s no secret the concept of being customer-centric can pay tremendous dividends -from significant increases in incremental revenue to improved internal productivity. But how does that translate to product development?

The seminar focuses on what it means to be customer-centric in product development. It is intended for executives and senior level management, whose responsibility it is to ensure the company maximizes the value its products create for customers. It is also useful for any product team member who is responsible for building better products, faster and at less cost – in a nutshell, everyone.

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  • What’s Happening

    September 15, 2016: Thanks to the Vancouver chapter of the IIBA for inviting me to present a talk about Real Analysis agility - the bottom line is thoughtful application of effective analysis over Cargo Cult application of the latest fashionable approach! - fabulous interaction, great feedback!
    November, 2016 - A workshop series to help you develop resilience in the workplace and in your life!
    Next open enrolment sessions start soon - contact us to get involved!
  • On The Road Again

    Jim frequently travels across Western Canada for engagements, and welcomes opportunities to meet, run a workshop, Diagnostic or Lunch and Learn session.


    Contact Jim if you would like to connect around any of the upcoming dates:

    • March 1-3, 2017 - Winnipeg, MB
    • March 6-8, 2017 - Edmonton, AB
    • March 15-17, 2017 - Victoria, BC
  • What People are Saying

    If your desire is to effect change or have more influence on a software team, you could either stumble around in the dark for a few years, experimenting with different techniques, or you could buy, read, and apply the techniques in this book. This choice, of course, is up to you.

    — Matt Heusser